PROJECT NOTES
BrandmyWorkout
Connecting everyday workouts with brand sponsorship.
In this story
The idea
BrandmyWorkout explores sponsorship around workouts, training and the gear people already use.
The experience
The current concept lets people offer placements on items such as training tops, water bottles and sports accessories, with agreed appearances and photo proof.
What I’m exploring
How to make an agreement between a person and a brand clear: what is being sponsored, where it appears, and how the work is evidenced.